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Innovation excellence in practice: CPG leaders talk results

Sopheon — Fri, 14 Feb 2025 18:13:40 GMT

How can innovation leaders achieve more successful product launches that generate more revenue? Sopheon customers in the CPG industry tell their story of using the Accolade innovation management solution to bring more value to the innovation pipeline and product portfolio.

CPG innovation: The price of failure and the promise of success

Sopheon — Fri, 14 Feb 2025 18:13:33 GMT

Failed product launches that don’t live up to revenue projections can have dire downwind implications for Consumer Packaged Goods organizations. Getting the right products to market in the right time frame is critical to improving initiative success rates and building market share.

Make every product launch a success: constant feedback and a structured approach key to new product success

Sopheon — Fri, 14 Feb 2025 18:13:28 GMT

Are your CPG innovation processes set up to fail?

Successfully developing and launching new products is vital to the growth of CPG organizations. Innovative Consumer Goods organizations rely on constant feedback and a structured launch approach, but according to recent research conducted by Consumer Goods Technology (CGT) and Sopheon, nearly 40% of new products fail to meet profit objectives.